Another great factor of importance is that a creative strategy helps to drive an advertising campaign. Your creative strategy provides the guiding principles for copywriters and art directors who are assigned to develop the advertisement. We asked a few advertising executives to provide their thoughts on if the choice of media matters more than the creative. Do I want the telephone number, email address, or website address? A creative strategy defines the important strategic choices required to develop a marketing message. Your customer base wants to hear from you, especially when they have questions. Media Strategy plays a very important role in Advertising. Advertising is bringing a product (or service) to the attention of potential and current customers. What you choose to communicate is up to you. Advertising strategies are essential campaigns and tools that can determine if a business will succeed or fail in their sales. The creative strategy a business chooses to implement will determine pivotal marketing and advertising efforts that define who they are as a brand. Importance of Branding and Advertising. Advertising that persuades and connects with the target audience is a strategic investment. Why Creativity in Advertising Is Important Tangible. Influence buying decision. It can be lost in the midst of all the planning, but it is critical. Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Our services also include print media, direct mail marketing, list brokerage, data solutions, list fulfillment, and list management. The impact of creative ideas in advertising is great and can help changing the market in a dramatically way toward the company benefits. Whether your company spends a little or spends a lot, advertising usually constitutes a major cash outlay for most small-business owners. Everywhere you turn, whenever you go online, when you browse the Internet on your phone, information is everywhere. If you aren’t sure where to start, that’s okay. It’s the only medium that the advertiser can control the placement, content, and frequency of message. CREATIVITY IN ADVERTISING Creativity is at the heart of everything we do our ability to transform strategic thinking into ideas enables us to develop creative communications that work in the market whether it is print, radio or television add, a corporate broacher … For this leg of the plan to be successful, you need to make sure that you use powerful copy and consistent delivery over a broad range of the market. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Any creative plan will drag more customers and referrals towards your business. Creative advertising is when a team of creatives come together to make a campaign or commercial that creatively and effectively tells the story of a brand or nonprofit. The period of an advertising strategymay range from a few months to a year. A … Each of these parts plays an integral role in meeting the goals that are set. Readers subconsciously want to know why you are offering the products or services that you are. Advertising and its possible strategies are a subset of marketing and its related strategies. Creative agencies can perform any number of functions for clients; from strategy and design, to technology or … Learn more about our media planning services on our website or call 818-703-0218 to speak with one of our professionals today. In a world where people have similar needs, many manufacturers or service providers provide similar products. ADVERTISEMENTS: Advertising Campaign: Objectives, Types,Process and Outline! That's why it's prudent to plan your expenditure to assure that you are maximizing your advertising return on investment. Elements of creativity & Advertising. Often, legacy brands use modern photography to emphasize both the classic feel of an established brand and the modern use of their products. Importance of creativity in advertising industry c) Theory of the associative hierarchy is based on the assumption that creativity is a process of association, which is the ability to connect otherwise very far imaginations to some creative solutions. The Role of Creativity in Advertising. Referral Programs 1. Telling the story can help you customer trust you better. But there is one simple trick to standing out from your competitors: creativity. In the early 1940s, which was the beginning of advertisement and therefore strategies were created starting with the two weakest strategies like the generic and pre-emptive strategies. Showing how your product can serve multiple functions in a consumer’s life will add value to your ad. Developing and effectively implementing this crucial aspect of your business is of the utmost importance. Salesmen 1. Consider your long-term goals when developing your creative strategy. Coupons 1. Within the context of that assignment, any ad that is then created should conform to that strategy, even if you switch agencies. There’s a balance you need to maintain when creating an interesting direct mail marketing piece. This is where market research will aid in the process. There are many different ways you can include discounts in your ad campaign, but be very clear about what benefit the consumers will receive. Professional direct mail marketing agencies can help you by providing you with a mailing list that meets those criteria. Jef L. Richards says, “Creativity without strategy is called Art, creative with strategy is called Advertising”. 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